Ecommerce cross selling is an effective combination of intuitiveness with increasing sales on the Internet.  It is usually based on showing the customer, on the product card or in the shopping cart, additional offers from the assortment which interact with the selected product and complement it. For instance, for a smartphone such accessories would be...

Ecommerce personalisation is one of the most popular trends of the last year. This topic appears in the context of product recommendation, payment or ordering methods and even in the case of abandoned shopping carts. It turns out that without the use of techniques aimed at matching B2C platforms to the preferences of a particular customer,...

Filtering is one  of the most neglected areas in e-commerce platforms. Athough it is easy to implement, very often e-shops don’t have any filters on the product listing, or they are unintuitive or even distract the buyer. Ecommerce filters are to improve usability and not to complicate the activities in the store. The consequence of...

Shopping in uncertain times, when the Internet can be compared to the only open shopping center, does not look like it did a few years ago. The ecommerce development is booming. Today traditional shops have more of an exhibition function than a sales function. The aim of customers at traditional shops is more and more...

In June 2020, Adobe discontinued support for the Magento 1. Migration to the new Magento 2 version is a complex and time-consuming process, for which you should be well prepared. In order to do this properly, it is worth maintaining Magento store (the highest version possible with all security patches) until fully prepared for the...

Dynamic changes in software from Adobe continue to surprise us. Magento 2 version is constantly being improved, and from update to update the manufacturer introduces many improvements for e-commerce. What is new in Magento 2.3 update? We have as many as 220 functional improvements and over 30 security changes. Security changes in Magento 2.3 update:...

For several years we have been dealing with the mobile first trend in e-commerce. There wasn’t a breakthrough in which it happened. The silent revolution was a gradual increase in the share of Internet users’ traffic from mobile devices. Successive algorithm updates by Google also made it clear that mobile is no longer a choice,...

Magento 2.4 update includes some new solutions. What has been changed? Of course, some features have been improved and security patches have been added. Detailed description you can find below. Support for newer versions The first change is official support for PHP 7.4. This means that PHP 7.1 and 7.2 will be considered obsolete. As...

Companies that don’t have a B2B system often complain that they don’t have mechanisms to streamline their customers’ online ordering process. This is a real problem because using paper or Excel sheets to process orders becomes inefficient and unprofessional. Salespeople waste time finding information for customers and paper documents get lost or icorretly completed. Because...

The transparency of the purchasing process is one of the key factors influencing the volume and frequency of sales in B2B online store. Users of such a system attach great importance to the quality of product information and the time they spend on finding it. For this reason, a B2B Internet store should have a...