We implement Pimcore
product information management system

PIM system in B2B – why is it worth implementing?

Complete product information influences purchasing decisions of your customers. Therefore, you should provide customers with the best possible experience while browsing your offer. It is worth remembering about three key elements:

• detailed product information – apart from sales data (prices, discounts, stock levels or delivery options), the product card should also contain product features (e.g. material, color, weight, measurements), as well as marketing data, i.e. description, photos, films and animations,
• easy navigation between products – facilitating the search of products by adding them to the appropriate categories, applying filters, etc.,
• easy purchasing process – quick access to the shopping cart, simple finalization, that is, everything that B2B customers know from classic online stores.

Types of PIM systems:

Product information management systems can be divided into 2 main categories:

• SaaS (software as a service) – it is cloud software available on the provider’s server. Users can access it via the Internet,
• Open source – open source software with almost unlimited code modification options. This allows you to adapt the PIM system to the needs of your business. Pimcore belongs to this group.

PIM class systems are based on the Symfony framework and use API, which is a special interface for communication between different devices and the exchange of key information between them. Thanks to this, their implementation in e-commerce is much easier. An additional advantage of Pimcore is an intuitive interface that allows you to easily create a consistent database of information about products for all sales channels.

What affects the cost of PIM system implementation?

The total cost of implementing a PIM system depends on many different factors, including processes taking place in a given business in the area of product data digitalization. What we mean here:

• preparation of the product photos,
• creating descriptions and product names,
• text translations,
• determining the availability of distribution channels,
• the quantity of products in the base,
• size of the database to be imported.

The implementation of Pimcore is a time-consuming task, but the investment in this solution will quickly pay off in the future. The PIM system significantly reduces the time needed to manage product information, increases employee productivity and improves the purchasing process, which in turn translates into increased turnover.