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Pimcore is an open source PIM (Product Information Management) tool for product database management. It allows you to build a central database of all information about the products you sell, including descriptions, features, technical information and photos. Implementation of Pimcore in your company will improve the work of your employees by reducing the time needed to manage the product database.
Complete product information influences purchasing decisions of your customers. Therefore, you should provide customers with the best possible experience while browsing your offer. It is worth remembering about three key elements:
Product information management systems can be divided into 2 main categories:
PIM class systems are based on the Symfony framework and use API, which is a special interface for communication between different devices and the exchange of key information between them. Thanks to this, their implementation in e-commerce is much easier. An additional advantage of Pimcore is an intuitive interface that allows you to easily create a consistent database of information about products for all sales channels.
The total cost of implementing a PIM system depends on many different factors, including processes taking place in a given business in the area of product data digitalization. What we mean here:
The implementation of Pimcore is a time-consuming task, but the investment in this solution will quickly pay off in the future. The PIM system significantly reduces the time needed to manage product information, increases employee productivity and improves the purchasing process, which in turn translates into increased turnover.