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Year after year, you will certainly notice more and more users of your store using mobile devices. Browsing through offers and buying on the phone is a daily reality. This trend will only grow, so to get these users you should adapt your store to the latest trends. The PWA (Progressive Web Apps) can help you.
PWA resemble a mobile application, with the difference that it is written in a programming language appropriate for the operating system. From the user’s position it works like a mobile application (or desktop application). An additional advantage is the operation of one application within all available operating systems.
The answer is yes, if you want to make it easier for users to browse your offer on mobile devices. The advantage of introducing Progressive Web Apps is also the possibility to use it offline.
After downloading the application to the user’s device (without the need to download from Google Play or Apple Store) it is fully functional.
The biggest players setting trends and standards in the digital world, such as: Uber, Instagram, Twitter, Trivago, Alibaba, Forbes or Allegro implemented PWA on their websites. Alibaba, the largest e-commerce application in the world, has increased the conversion speed on mobile devices by 76%; another example is Trivago – after the implementation of a progressive web application, the conversion rate increased on the site by 97%. You can see current statistics on PWA Stats website.
There is no doubt that the client is the most important in every type of business. Customers in both the B2B and B2C sector are united by the need for a fast and simple purchasing process. Therefore, web applications provide such benefits as:
The above examples confirm that progressive web applications provide many benefits for customers. Of course, there are much more possibilities than these. Web applications attract more and more customers because they help to improve the quality of the purchasing process. Finally, it is worth adding that PWAs provide the same experience for users of mobile and stationary devices.
SEO positioning is an integral part of PWA, because progressive web apps are treated as a standard website. In order for our website to be high in Google searches it is necessary to pay attention to using appropriate key phases, adding title and meta descriptions, appropriate linking or creating appropriate content for the site. An important role is also played by the page loading speed, which should be no more than 3 s. You should also eliminate the duplication of content.
If you decide on progressive web apps you will receive from us:
1) Advice at the planning stage,
2) Work schedule and hourly quotation,
4) Attractive offer for maintenance and improvement of the service after implementation.