When deciding to create our own B2B online store, we often do not know what platform we should choose. There are many interesting solutions on the market, thanks to which we can create our own online sales system for our business customers. Some of them are proprietary systems created and developed by specific technology companies. Others, on the other hand, are open source software and thanks to a large community focused around them, they allow to build and customize any online stores. Including those supporting B2B sales. The most popular open source platforms include Prestashop and Magento. It is between these players that the most fierce battle is fought for the priority. Especially when it comes to configuration possibilities, expansion and stability. So, what platform for online store would be the best choice?
A platform for an online store – which one is the leader?
At the end of August 2017 the Magento platform was chosen as the leader among B2B systems. Magento is a rich solution that can be easily and inexpensively expanded through a global network of partners. The Forrester Wave was awarded the honorable first place in the report “B2B Commerce Suites For Midsize Organizations, Q3 2017”.
For whom is Magento?
The research company considered Magento to be “the best choice for medium sized B2B companies that need an open, feature-rich solution that can be extended easily and inexpensively”. Forrester’s research focused on analyzing and evaluating 11 suppliers of B2B trading platforms. The suppliers of these platforms focus on medium-sized companies with a turnover between $50 and $500 million. The selection criteria included factors such as market presence and many elements of the current offer and strategy. Magento received maximum points in 14 categories.
Magento among global brands
Large companies such as Liebherr, Coca-Cola or Burger King have already trusted the platform. Thanks to this they are able to adapt to the complex requirements of the B2B market. And that is why they also quickly respond to the changing needs of digitalized customers.
If you want to know whether Magento as a platform for an online store will meet your expectations in B2B sales, please contact us and we will answer all your questions.