Yeda.pl is a leader in the trade of materials, fabrics, lace and other sewing accessories. It is a family business with “richly decorated” tradition, like their materials. The beginnings of this brand date back to 1990, when two friends started to import hand-made fabrics and materials unknown on the Polish market at that time.
The cooperation with suppliers of the assortment to the store covers the farthest corners of the world. Many designs are made only on special order. Despite the leading position in its category, the customer decided to maintain constant development of the platform and to stay ahead of their competition.
Yeda.pl was looking for a proven and experienced partner who would take care not only of modifications to the store, but also of its later development.
Searching for such an entity they found our e-commerce agency. We had to earn the trust of the customer, at the beginning we were entrusted to make a few modifications to the store, and then we received a permanent order to maintain and develop the e-commerce platform.
Currently Yeda.pl is our client since 2016.
After consultation with the client, we have come to the conclusion that the priority is to fix errors in the store and restore stable operation of the store. It was important to maintain the level of sales at a satisfactory level.
After realizing this goal, Yeda.pl decided to trust us. We rebranded the store’s graphics and adapted the store to new trends. The continuation of the activities was the analysis of UX and functionality.
We also monitor the activities of our customer’s competitors in Poland and abroad on an ongoing basis.
Currently, we are constantly implementing new elements on the store to increase the conversion rate and make the store more attractive for B2B and B2C customers.
Cooperation with Yeda.pl is very dynamic. We are constantly introducing new solutions and improvements.
Among the elements of this project we would like to mention some that were our responsibilities: