We implement
product information management systems Akeneo PIM

Start managing information, photos and product descriptions more efficiently thanks to the Akeneo PIM platform.

Akeneo PIM (product information management system) gathers marketing and technical information about your product range in one place.

As a result, you will save time when adding and editing products as well as the time needed to publish this information in all sales channels.

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What is Akeneo PIM?

Akeneo is a PIM (Product Information Management System) tool developed since 2013. It provides you with a central database of all information about the products in your product range. We will efficiently implement Akeneo in your company and show you how using its functions will automate and improve the work of your employees.

When do you need PIM?

You have an extensive range of products

… and constant problems with managing information in multiple spreadsheets

You have many information sources

… and you need to get a complete description of the product in one place, without missing features

You sell through multiple channels

… and you have problems with quick content editing for online store, banner ads, mobile application, etc.

Are you tired of endless product information sheets? Write to us and we will tell you how to use PIM in your company!

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What are the benefits of PIM?

Simple channel management

- identify which sales channel is most important
- quickly catalog products and move between channels
-select the information you want to use in your channels

Merging plenty of information

-edit and organize information from many places
- easily manage the flow of product information
-see who edited the product and what changes it made

Information control

-easily add technical or factual information to products
-translate information into multiple languages
-check how many products have incomplete descriptions

Integration with many systems

-gather data from multiple systems, e.g. ERP or supplier databases
- easily integrate PIM with an online store or mobile application
- deliver information to the right channel faster

Why is it worth implementing a PIM system in B2B.

Detailed information about the products in the online store is the most important for each customer, as it translates into the purchase decision. Therefore, to provide the customer with a good shopping experience, it is worth remembering about 3 elements:

  • accurate information about the product – the description should be accompanied by sales data (price, discounts, stock, delivery options, etc.), physical description of the product (e.g. material, color, weight) and marketing data (product description, photos, animations)
  • easy navigation between products – facilitating the search for specific products by using filters, attributes or categories.
  • simple purchasing process – B2B customers expect solutions that they know from online stores in the B2C sector, e.g. quick access to the shopping cart or a shortened process of finalizing the purchase.

Types of PIM systems:

Among product information management systems we can distinguish 2 basic types:

SaaS (software as a service) – software in the cloud that users can use while having access to the Internet. The software is located on the server of the system provider.
Open source – open source software that gives almost unlimited possibilities of code modification. Thanks to that the system can be adapted to the needs of business. Akeneo PIM is a type of such software.

PIM is based on the Symfony framework and uses the API interface. The API is a kind of connector that allows you to combine data and devices into an application. Thanks to this, the process of many complex implementations is easier. Additionally, the management system in Akeneo PIM is not complicated. This system has a simple and intuitive interface that will allow you to create a uniform database on many channels.

What affects the cost of PIM system implementation?

The cost of PIM system implementation will vary depending on what processes take place in a given company in connection with product digitalization:

  • preparation and publication of product photos
  • writing descriptions and titles for goods in the store
  • text translation
  • determining the availability of distribution channels
  • number of products
  • size of database to import

Undoubtedly, the implementation of the Akeneo PIM system is time-consuming. However, it is worth investing in this solution, because such a system will help us manage information about the product and improve the purchasing process for our customers.

Let's talk about implementing Akeno PIM for your e-commerce.

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Gate-Software Sp. z o.o.

ul. Przemysłowa 39a
33-100 Tarnów, Polska

[email protected]
+12 378 98 81

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Gate-Software is a team of Magento e-commerce experts. We secure the continuity of online sales in e-commerce through effective technical care and maximize the potential of online stores through modern technological solutions.