Why is it worth implementing a PIM system in B2B.

Detailed information about the products in the online store is the most important for each customer, as it translates into the purchase decision. Therefore, to provide the customer with a good shopping experience, it is worth remembering about 3 elements:

• accurate information about the product – the description should be accompanied by sales data (price, discounts, stock, delivery options, etc.), physical description of the product (e.g. material, color, weight) and marketing data (product description, photos, animations)
• easy navigation between products – facilitating the search for specific products by using filters, attributes or categories.
• simple purchasing process – B2B customers expect solutions that they know from online stores in the B2C sector, e.g. quick access to the shopping cart or a shortened process of finalizing the purchase.

Types of PIM systems:

Among product information management systems we can distinguish 2 basic types:

SaaS (software as a service) – software in the cloud that users can use while having access to the Internet. The software is located on the server of the system provider.
Open source – open source software that gives almost unlimited possibilities of code modification. Thanks to that the system can be adapted to the needs of business. Akeneo PIM is a type of such software.

PIM is based on the Symfony framework and uses the API interface. The API is a kind of connector that allows you to combine data and devices into an application. Thanks to this, the process of many complex implementations is easier. Additionally, the management system in Akeneo PIM is not complicated. This system has a simple and intuitive interface that will allow you to create a uniform database on many channels.

What affects the cost of PIM system implementation?

The cost of PIM system implementation will vary depending on what processes take place in a given company in connection with product digitalization:

• preparation and publication of product photos
• writing descriptions and titles for goods in the store
• text translation
• determining the availability of distribution channels
• number of products
• size of database to import

Undoubtedly, the implementation of the Akeneo PIM system is time-consuming. However, it is worth investing in this solution, because such a system will help us manage information about the product and improve the purchasing process for our customers.