Trading on mobile devices is no longer the province of traditional online stores. The trend of fast and intuitive shopping is also present on B2B platforms, which also need to be adapted for mobile sales. This is particularly important in the context of the constantly growing number of smartphone and tablet users. Already more than 30% of the world’s B2B trade takes place on these devices and the above trend will continue to grow. One of the elements that require a special approach for mobile B2B orders is the mobile shopping cart.
Shopping card in the B2B system
The shopping cart in the B2B system is different from the one we know from online stores. Yes, the goal is similar, in both types of platforms the core of the checkout is to accept and pay for the order. However, business customers using the B2B platform need many additional functions, e.g. individual valuation, possibility of order modification, or using deferred payment terms or trade credit. Usually on B2B platforms customers have already assigned the payment methods or discounts available to them in the checkout, but they can make changes in shipping methods or delivery addresses. Therefore, it is important to allow customers to conveniently choose these preferences from the options available to them.
What information should be included?
Checkout in B2B should also provide information necessary for the client from the business point of view, i.e data on the availability of products, their prices, discounts or discount codes assigned to a given customer. Information on shipping and delivery dates must also be clearly displayed. All these functionalities should be arranged in a transparent and intuitive way to ensure the best shopping experience on a mobile device. The users of B2B systems do not want to waste their precious time fighting with the mobile shopping cart not adapted to the devices they use.
Mobile shopping cart
More and more often, business equipment is joined by smartphones and tablets, which make it possible to order products outside the office, at any place and time. Therefore, adapting the shopping cart on the B2B platform to mobile transactions will significantly facilitate customers placing orders and save their time. It will also allow them to choose a device that is more convenient for them to use at a given time, thus freeing them from being tied to the computers at the company’s premises.
Covenience for people
Mobile checkout on the B2B platform is also a great convenience for our salesmen working in the field. They do not have to carry heavy laptops with Internet access, all you need is a handy tablet or even a smartphone. They allow traders to place orders for customers on site when they decide to purchase specific products right away. Thus, traders avoid the time-consuming entering of orders into the system after returning to the company’s headquarters and all related formalities.
For customers, especially new ones, who have not yet had contact with the B2B system, this is also a great convenience. Above all, they have the opportunity to get acquainted with the functioning and operation of the B2B platform during the presence of the salesman and, in case of any questions, to receive his help and make further purchases on their own. This saves the time of the customer, who does not have to place orders on his own by phone or e-mail, and of our salesman, who can spend his saved time on gaining more contractors.
Attract new customers with mobile shopping cart
The advantage of adapting the shopping cart for mobile devices on the B2B platform is certainly to attract customers of the young generation. The labour market is slowly becoming dominated by employees accustomed to convenience and speed. Also among business owners there are more and more young and dynamic people who see the need to increase the degree of automation and digitization in companies. Mobile checkout on the B2B platform fits perfectly into these modern trends.
Stay ahead of your competition
Providing convenient sales on mobile devices will also allow you to stay ahead of the competition, which, if you want to dynamically develop and acquire new markets, will sooner or later be forced to take steps to improve its B2B platform. Therefore, it is worth taking such actions now and adjusting the sales system to mobile customers who, guided by convenience and speed, will be more willing to choose contractors providing better conditions for trading. The B2B platform itself is no longer unusual. Market forecasts say that by 2020 as much as 60% of all B2B orders will be online, so the spread of mobile B2B transactions is only a matter of time.
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