Magento is an e-commerce giant. It has been on the global market for more than 11 years, but is still surrounded by untrue information. Due to its strong market position, Magento has become a topic of discussion for both store owners and competing platforms. The myths about Magento online shop may therefore be rooted in the lack of knowledge about this huge engine.
Below I summarized most common myths, faith in them can effectively block the development of an online store.
1st myth: Magento is slow
Magento is a more advanced e-commerce platform than other solutions available on the market, but it is by no means slow. This platform is used by 25% of all online stores, owned by big brands such as Everlast, Lee, and Castorama. Thousands of visitors flock to these online stores every day. So, if the engine were actually struggling with speed, it would not be the choice of the world’s trending giants.
If your online store is slow, Magento is not the real culprit. Probably a bad server or a chaotic selection of extensions and incorrectly implemented modules are behind it. What’s more, earlier versions of Magento eliminated any gaps that could affect the slower operation of online stores. Thus, each subsequent update improved the speed of websites.
2nd myth: Magento is not suitable for small stores
The enormous possibilities of scaling up your online business convince the biggest market the biggest market players to Magento platform. However, this does not mean that the system cannot be used in smaller companies. The Magento platform has an incredible development potential and that’s why smaller companies should give it a chance. However, this does not mean that the system cannot be used in smaller should give it a chance. At the very beginning of the Magento adventure you don’t have to put all possible functions in the store. Focusing on the basic but refined version will provide the smaller store with a good background for future development. Advanced functions can then be implemented in stages, as traffic and sales increase in the store.
3rd myth: I will not have to pay for Magento
The Magento Open Source version of the software is free of charge for users. This means you don’t have to pay a license for using it. These are free foundations on which you can build your store. However, equipping it with functionality involves buying ready-made modules or writing them “to size”. Additionally, the implementation of graphics, adjusting the store to the requirements of SEO, GDPR or changing trends is a matter of having technical and marketing expertise. Unfortunately, such an expertise is often lacking in the internal resources of companies. Therefore, it is a matter of commissioning these activities to external e-commerce agencies, which know what optimizations will bring the greatest benefits. The software is therefore free of charge, but fees are associated with improving the store.
4th myth: The Magento community and my developer is all I need
Running an e-commerce store is a continuous work on improvements, mainly aimed at increasing customer satisfaction and thus, generating higher sales. All these optimization activities are related to securing the smooth operation of the platform. Magento community, although very numerous and helpful, does not know our store. The question asked on the forum can be answered by anyone, proposing a solution in isolation from our industry. The community will not adjust appropriate solutions for your business, because thousands of similar stores are fighting for their position on the market. All of these stores can use the same technical solutions. However, their proper optimization is an element that can prevail in the race for the customer. Therefore, you need to be in contact with an agency that knows all the specifics of our business. Thus it can successfully develope and implement a development strategy.
The same is true of the belief that a company’s developer without specialization in Magento will be able to take a business approach to the development of the store. Apart from programming issues (Magento is about 13 million lines of code!), the company’s developer simply doesn’t usually have time to keep up to date with all the news in Internet sales. He probably also takes care of other technologies used in the company. Therefore, it is safer to entrust consulting and development issues to companies that professionally deal with Magento.
Believing in the above myths about Magento can be disastrous for online stores. Online store managers often try to explain their mistakes and blame the platform. It is usually caused by the lack of knowledge about Magento’s mechanisms of operation. Sometimes radical steps are taken to migrate to simpler software. Unfortunately, such actions are only a temporary cover-up of the store’s problems. These would not occur if the store had professional support. Therefore, it is important to cooperate with an experienced agency specializing in Magento, which will help customers to distinguish myths about Magento from the truth. Thus, you will keep an eye on the education of store management, leading e-business to market success.
If you have any questions about Magento write to us.