Trading on mobile devices is no longer the province of traditional online stores. The trend of fast and intuitive shopping is also present on B2B platforms, which also need to be adapted for mobile sales.  This is particularly important in the context of the constantly growing number of smartphone and tablet users. Already more than...

Magento is not only a B2C (business to consumer) store but also a dynamically developing B2B (business to business) system. According to Frost & Sullivan research, in 2020 the value of the B2B market will amount to 6.7 trillion USD globally. However, many requirements have to be met in order to be able to successively...

Almost every online store customer visits a product card before making a purchase. However there are different reasons why it is viewed. Some customers enter the product pages without any specific expectations about a particular model or brand, others know exactly what they want and going straight to the details (or even to the checkout)...

Ecommerce cross selling is an effective combination of intuitiveness with increasing sales on the Internet.  It is usually based on showing the customer, on the product card or in the shopping cart, additional offers from the assortment which interact with the selected product and complement it. For instance, for a smartphone such accessories would be...

Ecommerce personalisation is one of the most popular trends of the last year. This topic appears in the context of product recommendation, payment or ordering methods and even in the case of abandoned shopping carts. It turns out that without the use of techniques aimed at matching B2C platforms to the preferences of a particular customer,...

Filtering is one  of the most neglected areas in e-commerce platforms. Athough it is easy to implement, very often e-shops don’t have any filters on the product listing, or they are unintuitive or even distract the buyer. Ecommerce filters are to improve usability and not to complicate the activities in the store. The consequence of...

Shopping in uncertain times, when the Internet can be compared to the only open shopping center, does not look like it did a few years ago. The ecommerce development is booming. Today traditional shops have more of an exhibition function than a sales function. The aim of customers at traditional shops is more and more...

In June 2020, Adobe discontinued support for the Magento 1. Migration to the new Magento 2 version is a complex and time-consuming process, for which you should be well prepared. In order to do this properly, it is worth maintaining Magento store (the highest version possible with all security patches) until fully prepared for the...

Dynamic changes in software from Adobe continue to surprise us. Magento 2 version is constantly being improved, and from update to update the manufacturer introduces many improvements for e-commerce. What is new in Magento 2.3 update? We have as many as 220 functional improvements and over 30 security changes. Security changes in Magento 2.3 update:...

For several years we have been dealing with the mobile first trend in e-commerce. There wasn’t a breakthrough in which it happened. The silent revolution was a gradual increase in the share of Internet users’ traffic from mobile devices. Successive algorithm updates by Google also made it clear that mobile is no longer a choice,...