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Abandoned shopping carts are the nightmare of online store owners. More and more Poles are shopping online. The main reasons are convenience and price competitiveness, but even this process does not seem to be without problems. According to the latest research of the Baymard Institute, 68% of customers leave their shopping cart during the ordering...
Many B2B ecommerce companies wishing to develop through online sales face a big dilemma. There are hundreds of different B2B sales solutions on the market, which at first glance do not differ in many factors, but when we go deeper, we will notice that the platforms are not equal. Today I would like to explain...
In a world of e-commerce mobile devices have a special place. Their universality and easy access to the Internet have a significant impact on e-commerce developement, and thus on changes in sales processes. It is worth quoting the latest estimates collected by Polish Internet Research, which indicate that already 37% of all Internet users decide...
There are two popular types of cooperation models on the Internet market – fixed price and time and material. While in Poland, fixed price for IT or e-commerce projects continue to prevail, time and material models, which are commonly used by e-commerce agency in projects of various sizes, have long been accepted abroad. More and...
Trading on mobile devices is no longer the province of traditional online stores. The trend of fast and intuitive shopping is also present on B2B platforms, which also need to be adapted for mobile sales. This is particularly important in the context of the constantly growing number of smartphone and tablet users. Already more than...
Magento is not only a B2C (business to consumer) store but also a dynamically developing B2B (business to business) system. According to Frost & Sullivan research, in 2020 the value of the B2B market will amount to 6.7 trillion USD globally. However, many requirements have to be met in order to be able to successively...
More and more store owners built on the Magento 1 platform decide on migration to Magento 2. Some of them are convinced by the much higher performance of the current system combined with a new improved and more intuitive interface. For others, the priority is a higher level of security associated with easier installation and...
Almost every online store customer visits a product card before making a purchase. However there are different reasons why it is viewed. Some customers enter the product pages without any specific expectations about a particular model or brand, others know exactly what they want and going straight to the details (or even to the checkout)...
Ecommerce cross selling is an effective combination of intuitiveness with increasing sales on the Internet. It is usually based on showing the customer, on the product card or in the shopping cart, additional offers from the assortment which interact with the selected product and complement it. For instance, for a smartphone such accessories would be...
Ecommerce personalisation is one of the most popular trends of the last year. This topic appears in the context of product recommendation, payment or ordering methods and even in the case of abandoned shopping carts. It turns out that without the use of techniques aimed at matching B2C platforms to the preferences of a particular customer,...
Gate-Software is a team of Magento e-commerce experts. We secure the continuity of online sales in e-commerce through effective technical care and maximize the potential of online stores through modern technological solutions.
