Black Friday is often “the Day” in e-commerce businesses. Why? Because it is said that around 20-40% of the total annual sales for retailers is generated between November and December. Black Friday takes place on the last Friday in November. How to prepare your online store for this special day? You can read about it...

What can an e-commerce agency do for you 6, 12 and 24 months after the cooperation starts? Long-term cooperation in business is possible. Even when we talk about cooperation concerning the support of your online store. How long does it take to work with an e-commerce agency? You’ve signed the contract, agreed upon the terms,...

The e-commerce market gives us really huge opportunities. The problem is that sometimes we may not know in which direction we should actually develop our online store. This article will help you to prepare a plan leading to a profitable e-business. Below we are sharing some of the tricks that have been proven to work...

The online retail industry is skyrocketing. The pandemic has accelerated the speed of e-commerce development even more, forcing thousands of people to stay at home and choose a safer option for shopping – purchasing online. People in general became more demanding when it comes to the design and functions an online store should have. Layout...

Whether you are an avid fan of the internet or not, there is no denying that the popularity of the e-commerce industry has shaken that world. Companies like Amazing, Alibaba, etc. have been at the forefront of this new and innovative way on how to shop and buy things online. Whether you are looking for...

Although Magento 1 is not officially supported by Adobe since June 2020, many stores are still using this platform. So the question is, should we start planning to migrate to Magento 2 now or we are still able to maintain this platform for a few years? Magento 1 – migrate or stay? Migrating to Magento...

The coronavirus pandemic has been a challenge for many businesses. No one was prepared for such drastic changes, and above all, we were not aware of how dramatically Covid can affect the reality around us. This year proved to be a breakthrough year for the e-commerce industry, so it is worthwhile to look at the...

If you want to develop your online store, you need proper technical support. You can obtain it either by creating an internal team of experts, or by establishing cooperation with a specialized e-commerce agency. In the latter case, it will usually take place remotely. Are you able to effectively carry into effect the commissioned tasks...

Black Friday has permanently entered the calendars of salesmen and customers. We all associate it with mile-long queues and the fight for the last pieces at a low price. In the era of COVID-19 pandemic and the social distance this situation looks different. So how to prepare your business for sales season in 2021? The...

Running and developing an online store is a team game. The team includes you, your employees and the e-commerce agency you work with. The question is, are you really in the same team? In our test you can check how your cooperation with an e-commerce agency is going. You will also get an answer to...

Every entrepreneur who works on the Internet would like to appear on the first positions in Google search results. In order to do that, he needs to focus on positioning his website. How to do it well while running a store on Magento? Below we present a few suggestions prepared by our experts. Why is...

Your e-commerce business is growing every quarter and the limitations of your current platform are slowly starting to bother you? Maybe it’s time to think about migrating to Magento? In the following article we will show you for whom such a solution will be the best choice. Who is Magento for? Let’s start with a...

Online store support is one of the most important budget positions of large e-commerce businesses. What is it and why is it essential? We decided to answer these key questions from E-commerce Manager’s standpoint in the following article. What is e-commerce support ? Let’s start with the simplest question – what is e-commerce support? It’s...

The moment a website loads slowly, you lose interest in it, right? A similar mechanism works for online stores. The slower they are, the less willing customers will be to buy from them. Are you able to speed up your store on Magento? In the article below we present 5 of the most effective ways...

When it comes to the development of an e-commerce business, it is not only important what technologies you use, but also how you keep them safe. For this reason, one of the key tasks while running an online store is to take essential security measures. In the following article, we describe the basics that you...

PIM systems are only just gaining popularity in Poland. In the West, however, they are a part of online store implementation. Why? It may be due to the fact that their functionality directly translates into sales support. In what way? We write about it in the following entry. PIM implementation in e-commerce – how does...

Internet users shopping online are much more likely to add items to their cart in a place where they have access to complete product information. Do you want this to happen in your store? Choose implementing a PIM system. In the article below, we show you 4 reasons why you should decide to take this...

If your online store uses Magento 1 software, you certainly know that big changes await you in the near future. On June 30, Adobe officially ended support for the lower version to focus on Magento 2 development. What should be done to make the “transition to Magento 2” project go smoothly? Therefore, it is worth...

Implementing a PIM system is an operation that requires making a number of different decisions. One of them is choosing the type of PIM. Should it be a SaaS or an open-source? In today’s article, we look at the differences between the both types of product information management. SaaS vs. open-source – what’s the difference?...

Implementing a B2B store in your business is definitely a big step forward. But not the last one. After all, a business-to-business sales platform can be integrated with some interesting tools that will allow you to sell more and better. What are these tools? In the following article we present four, in our opinion, the...

A B2B store on Magento is a great solution if you want to scale your sales without having to constantly expand your sales department. However, it turns out that many managers very often forget about three highly important elements when implementing it. Which ones? We devote the following entry to them. What should you keep...

E-commerce opens up new growth opportunities for many companies. This also applies to businesses that sell products in the B2B model. You only need to invest in a dedicated store to be able to sell more effectively and give yourself better control over the entire transaction process. And give the customer the convenience of shopping...

Working with an e-commerce agency isn’t entirely about making it implement your ideas. Its job is to implement solutions that help increase sales in your store. And that means they need to know the answer to one important question. That question is “What does your customer need?”. Whose task is the most important? You probably...

The large number of products available in your store is definitely something to be proud of. However, a wide range of products often means problems with managing product information. This is a sign that it is time to implement a PIM system in your store. What is a PIM system and what it does? PIM...

A good e-commerce agency is a real treasure. It not only takes care of the proper functioning of your store, but also supports you with experience in implementing new features. A bad agency does not do that. It also fails to do several other things. We described the seven biggest ones in the article below....

According to Shopify, the e-commerce industry is at its all-time high as COVID-19 safety protocols have led to the shift in consumer shopping behavior to digital. Evidently, now is the best time to enter the e-commerce scene. Our team at Gate-Software provides SMEs with e-commerce solutions to help them in their transition from physical retail...

There are plenty of ways to improve conversion rate of an online store. One of the most popular is adjusting the website to user preferences. How to do it and how a UX audit helps to achieve this goal? you will find the answer below. Enjoy reading!    What is a UX audit? Why do...

Magento is one of the most popular online sales platform. As Adobe has finished developing Magento 1, many stores are facing the task of migrating the whole system to a newer version 2. How does the whole process look like and what should be taken care of? Why is it worth upgrading Magento 1 to...

Magento is one of the most popular and efficient e-commerce platforms. It allows building advanced B2C and B2B stores, which many big players have found out. Those who are not using this platform yet wonder when to migrate to Magento. In today’s entry we share some useful information on this topic. Who is Magento for?...

Setting objectives does not always guarantee their achievement. That is why one of the most effective methods of achieving your goals is to set so-called milestones. With their help, you are able to implement the development plan of your e-commerce business step by step. Why is setting milestones crucial for achieving business objectives?  The name...

Running and developing an online store is not only a chance for real profits. It is also a necessity to bear certain costs. Costs that are worth knowing before making important business decisions. Therefore, today’s article will answer one of the most frequently asked questions about Magento pricing: what are the costs of maintaining a...

One of the questions we hear most often from our clients is “how do you estimate a task?” How do we handle it? What factors do we take into account? We are happy to share this knowledge – we believe that in order to lead a fruitful cooperation such transparency is necessary. That is why...

At present, you can sell almost anything online. For this reason, many manufacturing companies decide on e-commerce implementation in their development strategy. Are you thinking about doing the same? In the following article we will show you how to prepare for it.  Why does a manufacturing company need an e-commerce implementation? Sooner or later, every...

Have you ever met someone who does not want to increase their turnover while running an online store? We have not. Sales growth is the vital part of every business. What to do to make the development of e-commerce possible? One of the easiest ways is to establish cooperation with an e-commerce agency that will...

In previous articles we have highlighted good cooperation between your store and an e-commerce agency many times. Today we will focus on the agency’s responsibilities towards your store. You will learn what information you should require from an agency as a part of your cooperation. How does a good e-commerce agency cooperate with its clients?...

The development of an online store is largely dependent on specific tools. One of the most important are ERP systems. What are the advantages of their integration with the store? When should it be done? Just read our article. What is an ERP system? To begin with, it is worth answering one of the basic...

There are many ways to increase sales in an online store. You can invest in advertising, SEO, or content marketing. You can also use the omnichannel strategy. What is omnichannel and what are its advantages? We write about it in the following paragraphs. What is omnichannel? Let’s start from the beginning, which is answering the...

A profitable e-commerce business requires investment. Not only in advertising, but also in organizational and technological improvements that will allow your online store to generate even higher turnover. What investments should you make and at what point? It is worth considering carefully the stages of online store development. The development of online store – steps...

The e-commerce market is very receptive when it comes to modern technologies. Following the trends and needs of recipients it creates more and more interesting solutions to improve shopping experience. One of such solutions is PWA, the technology that currently constitutes one of the best ways for the development of online shopping. What is a...

Would you like your work to do itself? Certainly, for many of us it would be very helpful in our daily duties. Surprisingly, if you manage an online store, you can make many tasks related to daily order processing done without involving employees. Such a process is called sales automation and that’s the topic we...

The year 2020 was harsh for many businesses. Fortunately, for the e-commerce industry, it turned out to be much better, i.a because of the popularization of online shopping during the lockdown. The next 12 months are another opportunity for online store owners to develop faster. Therefore, it is worth knowing what e-commerce trends will be...

Cooperation with an e-commerce agency is an important element contributing to the improvement of results in an online store. One of the elements of this cooperation is to commission the agency to perform specific programming tasks. You pass your requirements on to the agency and… you don’t really know what happens to them until it comes...

An operating and selling e-commerce business consists of many smaller elements. One of the most important is undoubtedly the proper technical support of the store, which ensures stability of operation and quick help in case of any failures. What is technical support and what does it include? We share this information in the following article....

Developers speak their specific language. A language that can be unclear for an eCommerce manager. That’s why we decided to create this Glossary of E-commerce Manager so that you can communicate with your e-commerce agency and be sure that you understand the message 100%. Disclaimer: the following article will be regularly updated with new phrases....

You’re starting a new e-commerce project, but you don’t have any free resources at the moment. So you decide to take advantage of the opportunities offered by outsourcing. Do you know how to check Magento developers for your tasks? In the article below, we present 5 important tips that will allow you to thoroughly check...

Fruitful business cooperation is about good, mutual communication. This means that it is important not only to understand your partner, but also to be able to communicate your requirements clearly. Good delegation of tasks is the basis of an eCommerce Manager’s work. That is why we have created the following article especially for you. We...

An online store requires appropriate technical support. Not only to add new features to it, but also to ensure continuity of sales and speed of reaction to random events. For this purpose, it is extremely important to establish cooperation with an appropriate technological partner. A good e-commerce agency providing services is exactly what you are...

It might sound like a cliché, but good communication is the basis of any successful cooperation. This also applies to cooperation between the e-commerce agency and your store. In our daily work we have encountered many communication mistakes made by both us and our customers. We decided to gather them into one article, which we...

Choosing the right sales system is undoubtedly one of the key decisions we have to make in order to start selling online. E-commerce market is undoubtedly the future of B2B sales. According to Salesforce research, 48% of B2B transactions are already conducted over the Internet, and this number is expected to rise to as much...

Having an online store for more and more companies is becoming a necessity. It is related to the very dynamic development of online sales. This trend is also very visible in Poland – in 2020, the value of online purchases is expected to increase by over 30 percent. According to E-commerce Europe Organization, this will...

An abandoned cart in online store is the real bane of every e-commerce seller. The number of potential purchases that do not end with the finalisation of a transaction can give a splitting headache. In today’s text we will consider what factors influence customers’ decisions and above all how to increase sales in our shop....

Black Friday has already established itself permanently in the calendars of salesmen and customers. We all associate it with mile-long queues and the fight for the last pieces at a discount price. In the era of coronavirus pandemic and the requirements of social distance this situation will look different. So how to prepare your business...

The reason for moving part or all of your business to the Internet is not only the epidemic and limited contacts between people. The e-commerce market is growing very fast and according to forecasts, in 2025 it will constitute 20% of the whole Polish retail turnover. This means that: “In 2025 every fifth zloty in...

Having an online store brings many benefits. We must remember to take care of our online store, because it is a business card of the company and a great opportunity to attract new customers. Nowadays, traditional trade plays less and less of a role, people choose online shopping. Why? The answer is very simple: convenience...

We often hear the opinion that the Magento store is more expensive to maintain than a store on a dedicated platform. Dedicated (so-called proprietary) store platforms include Shopify, Bigcommerce, Volusion, IAI Shop, RedCart, Open Cart or Shoper. Many people and companies choose proprietary software instead of running a store on an open source platform. The...

If you are reading this article, you have already taken the first step to perform the update. So let me push you in the right direction. Updating Magento to a newer version sooner or later should be done. Stop thinking about it and start planning it already. There are many reasons why you could say...

Abandoned shopping carts are the nightmare of online store owners. More and more Poles are shopping online. The main reasons are convenience and price competitiveness, but even this process does not seem to be without problems. According to the latest research of the Baymard Institute, 68% of customers leave their shopping cart during the ordering...

Many B2B ecommerce companies wishing to develop through online sales face a big dilemma. There are hundreds of different B2B sales solutions on the market, which at first glance do not differ in many factors, but when we go deeper, we will notice that the platforms are not equal. Today I would like to explain...

In a world of e-commerce mobile devices have a special place. Their universality and easy access to the Internet have a significant impact on e-commerce developement, and thus on changes in sales processes. It is worth quoting the latest estimates collected by Polish Internet Research, which indicate that already 37% of all Internet users decide...

There are two popular types of cooperation models on the Internet market – fixed price and time and material. While in Poland, fixed price for IT or e-commerce projects continue to prevail, time and material models, which are commonly used by e-commerce agency in projects of various sizes, have long been accepted abroad. More and...

Trading on mobile devices is no longer the province of traditional online stores. The trend of fast and intuitive shopping is also present on B2B platforms, which also need to be adapted for mobile sales.  This is particularly important in the context of the constantly growing number of smartphone and tablet users. Already more than...

Magento is not only a B2C (business to consumer) store but also a dynamically developing B2B (business to business) system. According to Frost & Sullivan research, in 2020 the value of the B2B market will amount to 6.7 trillion USD globally. However, many requirements have to be met in order to be able to successively...

More and more store owners built on the Magento 1 platform decide on migration to Magento 2. Some of them are convinced by the much higher performance of the current system combined with a new improved and more intuitive interface. For others, the priority is a higher level of security associated with easier installation and...

Almost every online store customer visits a product card before making a purchase. However there are different reasons why it is viewed. Some customers enter the product pages without any specific expectations about a particular model or brand, others know exactly what they want and going straight to the details (or even to the checkout)...

Ecommerce cross selling is an effective combination of intuitiveness with increasing sales on the Internet.  It is usually based on showing the customer, on the product card or in the shopping cart, additional offers from the assortment which interact with the selected product and complement it. For instance, for a smartphone such accessories would be...

Ecommerce personalisation is one of the most popular trends of the last year. This topic appears in the context of product recommendation, payment or ordering methods and even in the case of abandoned shopping carts. It turns out that without the use of techniques aimed at matching B2C platforms to the preferences of a particular customer,...

How to start implementing an online store in Magento? It seems to me that the awareness of the steps in which an online store can be created is growing, but I also see that in the minds of many business owners, such an implementation is simple: writing down all functions, ideas and wishes -> valuation...

Filtering is one  of the most neglected areas in e-commerce platforms. Athough it is easy to implement, very often e-shops don’t have any filters on the product listing, or they are unintuitive or even distract the buyer. Ecommerce filters are to improve usability and not to complicate the activities in the store. The consequence of...

Shopping in uncertain times, when the Internet can be compared to the only open shopping center, does not look like it did a few years ago. The ecommerce development is booming. Today traditional shops have more of an exhibition function than a sales function. The aim of customers at traditional shops is more and more...

Magento is an e-commerce giant. It has been on the global market for more than 11 years, but is still surrounded by untrue information. Due to its strong market position, Magento has become a topic of discussion for both store owners and competing platforms. The myths about Magento online shop may therefore be rooted in...

Below you can find the official photo gallery from Magento Contribution Day event. On May 12th, 2018, our Gate-Software company with the help of Virtua agency organized a combined event. The event took place in the Metropolitan Hotel in Rzeszow. We improved the Magento code by solving GraphQL tasks, giving the community something from ourselves....

In June 2020, Adobe discontinued support for the Magento 1. Migration to the new Magento 2 version is a complex and time-consuming process, for which you should be well prepared. In order to do this properly, it is worth maintaining Magento store (the highest version possible with all security patches) until fully prepared for the...

Dynamic changes in software from Adobe continue to surprise us. Magento 2 version is constantly being improved, and from update to update the manufacturer introduces many improvements for e-commerce. What is new in Magento 2.3 update? We have as many as 220 functional improvements and over 30 security changes. Security changes in Magento 2.3 update:...

For you to enjoy the undisturbed success of e-commerce, you must take care of the proper and safe functioning of the store. If you have an online store on the Magento 2 platform, it is important to carry out all updates to the latest versions. On April 28, 2020 Adobe released another update of its...

For several years we have been dealing with the mobile first trend in e-commerce. There wasn’t a breakthrough in which it happened. The silent revolution was a gradual increase in the share of Internet users’ traffic from mobile devices. Successive algorithm updates by Google also made it clear that mobile is no longer a choice,...

Magento 2.4 update includes some new solutions. What has been changed? Of course, some features have been improved and security patches have been added. Detailed description you can find below. Support for newer versions The first change is official support for PHP 7.4. This means that PHP 7.1 and 7.2 will be considered obsolete. As...

Companies that don’t have a B2B system often complain that they don’t have mechanisms to streamline their customers’ online ordering process. This is a real problem because using paper or Excel sheets to process orders becomes inefficient and unprofessional. Salespeople waste time finding information for customers and paper documents get lost or icorretly completed. Because...

The transparency of the purchasing process is one of the key factors influencing the volume and frequency of sales in B2B online store. Users of such a system attach great importance to the quality of product information and the time they spend on finding it. For this reason, a B2B Internet store should have a...

One of the reasons why B2B sales between companies suffer is the lack of time of the sales department to fully use their sales skills. Why is that? As the company grows, the number of customers increases. More and more customers and B2B platform without automation is associated with the need for more and more...

B2B (business-to-business) systems have already become a permanent feature of the trade and production environment. They are implemented both by developing companies and by large market players. Despite this, I often hear concerns from companies that the B2B eCommerce platform will not be used by their business partners. However, our experience shows that 10-20% of...

Both in the online world and in the real world, transactions between business to business (B2B) customers are different from relationships with individual customers (B2C – business to consumer). In both cases there are different needs for automation of both sales types. Creating platforms to handle these transactions therefore requires the implementation of different solutions....

When deciding to create our own B2B online store, we often do not know what platform we should choose. There are many interesting solutions on the market, thanks to which we can create our own online sales system for our business customers. Some of them are proprietary systems created and developed by specific technology companies....

As we all know, we can have many modules in the administration panel of the online store. But how does this affect your online sales? Today I’ll present four modules that in my opinion best influence the increase in sales, and thus, the development of online store. Interesed? Enjoy your reading! Abandoned Cart Reminder A...

Baymard Institute reports that 46% of American online stores provide incomplete or mismatched information on product lists. This most often results in frustration for users who are forced to balance between product lists in search of data they are interested in. In order to ensure the best possible comfort of browsing through the product listings,...

Before you start reading Writing this article I have in my mind the last few months when I received many questions such as “Why Magento and not PrestaShop?”. The Polish e-commerce market is growing and more and more people see Magento as a way forward. However, the customer is also looking for other ways to...

Magento online store is one of the most popular platforms to start selling on the Internet. For this reason, our ecommerce agency has specialized in this particular technology to provide customers with a high quality tool for developing online sales. In the following article we present the creation of online stores based on the Magento...